Our story

Hollanda Fairfoods was established in 2014 by Thijs Boer inspired by his MSc Research in Development Economics in Rwanda.

Hollanda Fairfoods processes potatoes sourced from Rwandan smallholder farmers into high-quality potato crisps sold under the brand Winnaz. Winnaz stands for Winners and is sold all over Rwanda, Uganda, Goma (DRC) and Bukavu (DRC).

A key pillar in our doing business is to improve the yield and quality of Rwandan smallholder farmers. Our dedicated team of agronomists visits them during the crop cycle and give the farmers continuous advice, follow-ups and trainings. Farmers that work together with us get access to a premium market and better yields of high quality potatoes.

We started by selling around 200 bags of crisps per week (with massive effort) but currently Winnaz is no longer a stranger in countless supermarket shelves!